DISC Wins Silver Award for APA Beauty Packaging
Honored at Graphic Design USA’s 2016 American Package Design Competition
HAUPPAUGE, NEW YORK [March 1, 2016] – DISC, a leading source of specialty packaging solutions for more than 40 years, today announced its most recent win for outstanding consumer packaging. The packaging collection for APA Beauty’s new line of cosmetic dental products was honored with a Silver Award in the American Packaging Design competition sponsored by Graphic Design USA (GDUSA). Now in its tenth year, this prestigious awards program spotlights the best of the best in compelling and beautifully executed brand packaging.
“We are elated to be numbered among this year’s award recipients, selected by GDUSA’s distinguished panel of judges for design excellence and high production value,” said John Rebecchi, senior vice president, marketing & new business development and director for DISC. “We are especially happy to bring home a win for APA Beauty’s new line of oral care and beauty products. David Wolf, account executive, and our production team worked closely with APA and their design firm CMYK+WHITE to create eye-catching packaging that reflects the brand’s luxurious, alluring and best-in-class messaging.”
The collection consists of eight elegant folding cartons with clean, sophisticated graphics in black plus a special PMS mint color and accented by a gold-foil stamped APA logo. The cartons were printed on 18 pt. Tango SBS (solid-bleached sulfate), which results in high color fidelity and visual appeal. A soft touch coating was added to provide a smooth, sensuous experience. Each package opens to reveal a unique, luxurious gold Mylar interior that reflects the brand’s exclusive, high-end message.
“We were initially given a white, film laminated box made in Asia and asked to match it,” said David Wolf, account executive for APA Beauty. “But we ultimately switched to the soft, tactile feel of the soft-touch coating, which delivered a more sensuous effect. The gold Mylar reveal of the interior added an engaging sense of surprise and luxury, which both the client and design agency loved.”
GDUSA’s American Packaging Awards is in its tenth year of paying tribute to the best in packaging within the creative community. This year’s judges evaluated more than 2,000 entries (a 7% increase over last year) in 19 categories, including Beauty + Personal Care, Health + Wellness, and Luxury Packaging. The top 15% (315) were celebrated for design excellence that delivered and promoted their brand’s essence. The best of this year’s American Packaging Awards will be showcased in GDUSA’s April issue in print, online and via email, e-newsletter and social media, as well as the magazine’s iPad App.
For more information on DISC products and services, please visit www.discgraphics.com
DISC is a leading producer of packaging and print for the beauty, healthcare, private label, entertainment media and consumer products industries. Headquartered in Hauppauge, New York, DISC is a privately held company whose manufacturing facilities in California, New Jersey and New York adhere to strict ISO 9001:2008 and FDA cGMP standards. FSC Chain-of-Custody certified since 2007 and an EPA Green Power Partner, the company promotes sustainable packaging practices through its DISCover Green program. DISC offers a range of advanced capabilities for prepress and design services, digital, flexo and offset printing, and finishing and converting for paperboard, plastic and mini-flute corrugate packaging as well as pressure-sensitive and extended-content labels.
For additional information, contact John Rebecchi at email@example.com or call 631-300-1158.