The ART of SHAVING
Challenge: When P&G acquired the best-selling men’s shaving line, The ART of SHAVING, they initiated an immediate re-design of the brand. Within a short framework of two weeks, the packaging for 48 SKUs had to be completely revised, produced and delivered. The process included extensive copy revisions and production with stamping, embossing and coating applications.
Solution: DISC came through with round-the-clock services to meet the tight timeline, a project management “dashboard” to track revisions, global vision software to verify copy changes, and high production value. The correct signature color for each of the four scents in the product line also had to be verified. Delivery requirements were met and the new packaging was on the shelf in stores across the country in record time.
- Vertical straight tuck folding carton
- 20-point SBS C1S carton and e-flute inner cell
- Offset Lithography
- 4 special match colors and overall high-gloss UV coating
- Embossed oval framed with hot stamped gold leaf
Green Bonus: Paperboard and e-flute are recyclable and sourced from well-managed sustainable forestry.