Doll 10 is a chic cosmetic line focusing on hi-tech, anti-aging ingredients. The challenge was to develop a carton for their “Holiday Collection” that integrates aspects of their line's traditional look targeted at women in the 40-70 age group.
The hinged package created for the Doll 10 Holiday Collection showcases its chic line of advanced, anti-aging beauty products for women in the 40-70 age group and was featured on the QVC network. To emphasize the brand’s signature rose-gold logo and graphics, the package was printed on 18-point SBS (solid-bleached sulfate) in three special colors (2 pinks plus black) and enhanced with a combination of special decorative finishes. The pebbled texture of the brand’s product brush bag was recreated using a textured reticulating UV varnish and multi-level embossing, with matte spot-UV applied to the raised surface and gloss spot-UV in the creases. The final flourish was provided with cold foil stamping, using a rose-gold tinted foil to match the brand colors.