The owners of FIKA were looking for packaging that reflects the craftsman like quality that goes into all their products. Since the brand represents a lifestyle, the product packaging had to transcend the visual and include all the senses.
The DISC team utilized an arsenal of specialty treatments to accentuate the company’s clean crisp graphics. All the structures are produced with 18-point SBS paperboard and printed with a corresponding color selected for each flavor of chocolate. The cartons are finished with an overall soft-touch coating and a spot gloss UV. The design also includes an intricate spot gloss UV pattern applied using an offline silk-screen application that catches the eye and breaks up the field of white in the background.