Lamisil Advanced Gel
Novartis, a leader in the pharmaceutical industry, needed a premium, cutting-edge package to launch its advanced formula Lamisil Gel anti-fungal product for athlete’s foot. It had to have strong shelf appeal while communicating the benefits of the product to consumers.
- Stand-up pillow-pack style carton
- 12 mil PVC clear plastic, holographic foil paper
- Offset lithography
- 4-color process plus 2 hits of white
- Silver foil stamping and security tags