M.A.D. SKIN CARE
Maximum Active Dermaceuticals (M.A.D.) Skincare was redesigning their packaging to create an image that balances between a sunscreen and skincare product. The graphics needed enough shimmer to catch the eye but carry the look of a high-end exclusive skincare product.
DISC utilized its cold foil process to apply a vignette of foil to marry with soft orange tones to add visual excitement to the package. This process does not overwhelm the eye and provides enough foil to attract attention on the retail shelf. The application of soft-touch coating gives it a tactile sensation that evokes a sensation of a soft skin you expect from the product’s use.