Create a carton to compliment Martino Cartier’s metallic primary container for a line of high-end hair styling products that would televise well and be attractive to retail consumers while screaming “I am king of the jungle”. Enhance the visual and tactile impact of the cartons with coatings and foil.
DISC produced a carton with three distinct contrasting elements that harmonize to create dramatic tactile and photogenic appeal. Chief among these was use of Cold Foil. Applied in-line, the Cold Foil was colorized by overprinting a specially formulated spot color to match the metallic container within. Intricate foil details such as small serif text and ornate logo elements were made possible by spreading the Cold Foil into an overprinting black background. Color contrast between a process snake skin border and a solid black interior was augmented by making the black interior richer with a second application
of black ink. DISC intensified all contrasting elements by applying Soft Touch coating to the snake skin border and High Gloss UV to all rich black areas with Cold Foil. The result is an eye-catching package with tangible and optical attributes that exemplify the quality of the product within.