DISC has worked with NxStage, a leading provider of home dialysis technology, on several promotional campaigns for dimensional mailers and promotional kits. NxStage launched their System One™, an innovative home dialysis unit and needed a way for sales reps to show the actual unit without taking one on the road. DISC was challenged to design and produce a demo unit that looks exactly like the actual unit but is light weight and tough.
DISC experimented with a variety of substrates and design concepts. The final product was a vacuum formed high-density plastic replica with printed graphics to show the front control panel. At less than 10-pounds the unit travels with the representative to show the compact size and ease of use of this revolutionary medical product. It also demonstrates how DISC can be materials neutral in deciding what’s best for the customer and having the capability to execute on the design.