Oribe asked DISC to develop a package that would reflect its vision for a minimalist, yet high-end package for their new hair care line. They wanted to achieve the look of fine writing paper – embossed personal stationary blending old-world sophistication with new age style and luxury. Since cost was a consideration, the challenge was to create the desired look using SBS paperboard.
The strategy behind the packaging involved bringing a sophisticated design to the shelf while retaining an approachable, easy-to-understand brand for consumers. The beauty is in the details – elegant, textured surface for a tactile effect, color-coded lining for product identification, and an embossed emblem associated with the brand. The package detail communicates the product’s attributes – from the moment the consumer first sees it and picks it up, right through their first use. The cartons serve as “shelf talkers” – highlighting product characteristics and the reasons to use it.
Straight tuck folding carton
20-point SBS C1S, FSC certified Mixed Source
4/1: special match colors on outside, one color on inside
Combination sculptured embossing and debossing
Paperboard is recyclable, FSC certified and sourced from well-managed sustainable forestry.