Origins Plantscription Eye Discovery Header and Fibrillin Wedge
Header with clips and cards:
Create a billboard header that would fit into an existing fixture that is part of the standard Origins store displays. It needed to be secured and was complicated by the fact that the client wanted to maximize the billboard space and keep the height at 22 1/2 inches. Additionally the client wanted to produce 2 separate product description cards and have the store employee attach to the header at counter.
We developed the header using SBS board for the outside wrap (essentially creating a thin walled folding carton) and added stiffness by utilizing a combination of e flute and SBS spacers inside to give it “body”. The bottom was die cut into a “tongue” shape with friction contours fit snuggly into the slots on the store fixture. We added metal clips to hold the separate product description cards.
Create a visual and interactive component that would demonstrate the elasticity of connective tissue in skin. The design team wanted the material to be elastic and preferably in a dark brown color to mimic the bark of the tree, from which the protein (Fibrillin) is extracted.
The initial consideration was to utilize a rubber band type of material. That was ultimately replaced by a brown, cloth covered elastic string pre-strung in somewhat random patterns across a thick chip board frame. These materials were sourced from one of our partners in China and we affixed it inside an SBS wedge-shaped carton.