PERFORMIX™ incorporates advanced time released technology into this cutting edge supplement and the packaging carries the message of its unique positioning into an otherwise crowded market.
Produce a carton with outstanding shelf presence in a vertical format that offers a product billboard on the shelf. Our customer, Corr-Jensen Laboratories, Inc., wanted a distinct look and feel, and asked us to utilize the latest print and coating technologies to match up with the cutting edge nature of the product.
DISC® used a rigid, full telescoping box construction made from 60pt. black vat-dyed chipboard wrapped with printed 80lb paper which provides a stable base to hold the product and generates a full panel to billboard the brand. The paper wrap is printed with a dense black, and four color process for the primary images and a color specifier for each product in the line. Printing and coating were done inline on our state-of-the-art Komori press with a double coater that applied both the soft-feel and high-gloss coatings in a single pass. The gloss was applied to the process areas to highlight these eye catching design elements and distinguish them from the black background. The internal platform is a black printed 18pt. SBS die cut unit with soft-feel coating to provide a continuous look and feel to the box. Trapezoidal cutouts on the lid form thumb notches with accent colors highlighting their position on the base. The result is a package that reflects this unique and cutting edge supplement.