A dynamic package was needed to enhance the art assets of Paramount's animated Western for Blu-ray™ distribution in stores across the country. The graphics had to “grab” the attention of Rango fans and compel them to “ride” to the cashier to purchase the product.
DISC led with detailed, multi-level embossing of the lead animated character Rango, a friendly lizard with protruding belly and pebbly skin. His image contrasts with the glossy smooth plastic surface of the windup fish toy with a large white eye that he’s carrying in the cover graphic. The combination of embossing, reticulating varnish and spot glossy UV coating provide the “pop” that Paramount was seeking for this package.
18-point SBS C1S
6/0: 4-color process and two special match colors
Reticulating varnish plus spot gloss UV smooth coating
Paperboard used for the O-sleeve is recyclable and sourced from well-managed sustainable forestry.