TNT Emmy Lay-Flat Package
EMMY voters are engulfed with competing networks promoting their programs, so TNT asked DISC to develop a package that immediately catches their attention. The requirement included a stipulation for an all paperboard package to eliminate plastic, without compromising the integrity of the each DVD.
Using its new patent pending lay-flat pocket design, DISC produced a book-style package showcasing on cross over pages familiar images from each of the seven Drama series featured, as well as consistent graphic text elements and the TNT logo. They appear like billboards along a highway, each with a message that immediately grabs your attention with a panoramic image that screams "vote for me", while forming a pocket to hold each corresponding DVD. In addition, DISC provided a turnkey program, loading each package with disks, and inserting each set into DISC designed slipcases and mailers for shipping.