PORTFOLIO


The DISC portfolio reflects the best of our best packaging and print for leading companies in the markets we serve.  Many packages introduce or showcase a product.  Others manifest and strengthen brand strategy.  All deliver on our promise of innovation, creativity and high production value.  

 

Trish McEvoy Effortless Eye Makeup Planner

Challenge:
Create a carton that simulates the look of the makeup planner inside with an elegant bow on the front of a clutch-style evening bag. The package should reflect the sophisticated elegance of the Trish McEvoy makeup line, which proposes to empower everyday women to simplify and execute their own makeup goals.

Solution:
The packaging produced by DISC both engages and educates the consumer. The front panel features an eye-catching bow that exudes sophistication through the effects of deep detailed embossing and spot gloss UV coating that’s silk screened against a matte background. The back panel features clearly printed, well thought out instructions for “effortless eye makeup” application. The packaging makes rich use of color – on both interior and exterior panels – that results in high-impact shelf appeal.
 
The Details:
  • Tube-style landscape format straight tuck carton
  • Offset Lithography
  • Outside: 4-color process plus silver and double hit of black; dull aqueous coating
  • Bow detail has deep embossing and spot high-gloss UV coating applied via silk screening
  • Inside: double hit of red plus matte UV coating
 
Green Bonus:
Paperboard is recyclable and sourced from well-managed sustainable forestry.