Vera Wang Floral Bouquet
The Vera Wang Fragrance Candle Collection was designed to be a luxurious bridal and bridesmaid keepsake gift. This fashion icon wanted the packaging for this product line to be as romantic and sensual as her bridal line. The collection called for a “bouquet” of visual, scented and tactile senses in one package. A very heavy-weight uncoated stock was preferred by the client to add substance and value.
The elegant carton for this specialty candle conveys the same look and feel of other Vera Wang products. Her exquisite logo, printed in contrasting white over a dark lavender background, is accentuated with detailed embossing. The overall effect is that of a classic wax seal, further enhanced by the choice of a heavy cover stock in lieu of standard paperboard material. DISC took great care in selecting just the right material and testing it extensively to ensure that it met expectations and die-cut well without cracking.
- Folding carton with top and bottom web tucks
- 170# Star White Tiara double thick cover stock
- Offset Lithography
- 3/2: special match colors and white
- Detailed embossing and overall matte UV varnish